[ADVERTISING ART - JAPAN]: KO^KOKKAI  AD CARTOON  Vol. 11, #4

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[ADVERTISING ART - JAPAN] : KO^KOKKAI AD CARTOON Vol. 11, #4

[ADVERTISING ART - JAPAN]. Tokyo Asahi Shinbunsha Kensho Nyusen KOKOKKAI. KOKOKU MANGA-SHU AD CARTOON. Volume 11, number 4. Tokyo, Seibundo, Showa 9 [1934]. Decorated wrappers. 26.3 x 19 cm. 128 pp. Kokokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, heavily illustrated with plates and textual reproductions of posters, ads, signboards, etc., etc. This "special expanded issue" is dedicated to the advertising cartoon contest sponsored by Asahi Newspaper chain and includes a great number of newspaper ads, cast in the form of comic strips. Interesting window into the commercialization of the ostensible "arts" like the manga. Despite a bi- lingual title on the cover, the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared. In very clean condition. Complete.

[ADVERTISING ART - JAPAN] : KO^KOKKAI AD CARTOON Vol. 11, #4 is listed for sale on Bibliophile Bookbase by Boston Book Company.

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